在融媒体时代,信息的传播方式变得更加活跃而多样化,广大受众在获取信息的时候也更加主动,人们往往会根据自身的喜好来选择电视节目,这给传统电视台带来了巨大的冲击,特别是对于基层电视台。本文围绕融媒体时代的基本知识,对融媒体时代下基层电视台面临的挑战进行了分析,并提出相关建议,希望为从事新闻行业的工作人员提供借鉴。 In the era of financial media, the way of dissemination of information becomes more active and diversified. The majority of audiences are also more active in obtaining information. People often choose television programs according to their own preferences, which has brought a huge impact to the traditional television stations , Especially for grass-roots television stations. Based on the basic knowledge of financial media era, this article analyzes the challenges that local television stations face in the era of financial media and puts forward relevant suggestions in the hope of providing references for the staff engaged in the news industry.