去年冬天,习近平总书记光顾老字号庆丰包子铺,一下子让“庆丰”火了起来,因此也让人们对老字号商品和商铺重新审视、重新研究,更加重视起来。这次人们关注老字号,特别是商业领域重视老字号,不仅仅是习总书记去吃了庆丰包子,而是整个商界一直以来对老字号整体意识的纠结。中国老字号一直是人们普遍关注的问题,因为它包含了更多的历史、更多的文化、更多的故事,也包含着可信、可靠,是人们心目中的品牌形象。实际上,老字号也存在许多问题。字号在旧时被普遍使用,相当于现在的品牌名。老字号历经岁月的洗礼,是商业历史的遗产,是中华商业文化 Last winter, General Secretary Xi Jinping patronized the old-style Qingfeng buns shop and suddenly let “Qingfeng” fire up. This made people pay more attention to the re-examination and re-study on old-style goods and shops. This time, people pay attention to the old and famous brands, especially the old and famous ones in the commercial field. It is not just that General Secretary Xi ate the Qingfeng buns but that the entire business community has always been entangled in the old-fashioned overall awareness. China’s old name has always been a common concern, because it contains more history, more culture, more stories, but also contains a credible, reliable, is the brand image of people’s minds. In fact, there are many problems with the old name. Size is commonly used in old, equivalent to the current brand name. Old time After years of baptism, is the legacy of commercial history, is the Chinese business culture