移动互联网时代的场景营销给了消费者一个支付的理由,企业可以通过巧妙而自然地设计消费者扮演的角色,把他们迅速带入他们熟悉的、似曾相识的演出场景。苹果公司联合创办人乔布斯曾经说过:“有些人说,消费者想要什么就给他们什么,但那不是我的方式,我的责任是提前一步搞清楚他们将来想要什么。”如果说互联网争夺的是流量和入口,提供的仍然是消费者想要的,那么在移动互联网时代,争夺的就是场景,在这个时代,你不能仅仅是迎合用户的需求、给予用户想要的,而是要超越用户的需求, Scenario marketing in the mobile Internet era gives consumers a reason to pay for businesses that can quickly and naturally bring consumers to their familiar, delightful performance scenes by skillfully and naturally designing the role consumers play. Jobs, co-founder of Apple, once said: “Some people say what consumers want from them, but that’s not my way, and my responsibility is to figure out what they want in the future.” If Say the Internet is the traffic and entrance, the provision is still what consumers want, then in the mobile Internet era, the scene is contested, in this era, you can not just meet the needs of users, give the user want, and Is to go beyond the needs of users