内容营销是一种越来越风行的策略。事实上,B2B品牌正更多地关注内容,并为其分配更多的时间和预算。这一说法可能看上去很空泛,但统计数据证明了一切。内容营销机构最近发现,有91%的B2B公司投资在内容营销上。那么内容营销为什么如此重要呢?我们如何评价其成功与否?还有,我们如何确定我们的内容营销策略有效?请花一分钟关注这个概念本身;关键在于它的名字。它可能已被滥用,但是对于我来说,“内容至上”这一格言从未被证明出错。如果你没弄对内容这个部分的话,整场战役都会受损。所以,为了获得回报,你 Content marketing is an increasingly popular strategy. In fact, the B2B brand is focusing more on content and allocating more time and budget to it. This statement may seem vague, but the statistics prove it all. Content marketers recently found that 91% of B2B companies invest in content marketing. So why is content marketing so important? How do we rate it for success? And how do we determine that our content marketing strategy works? Take a minute to focus on the concept itself; the point is its name. It may have been abused, but for me, the phrase “content comes first” has never been proven wrong. If you do not get this part of the content, the whole battle will be damaged. So, in return for you