论文部分内容阅读
从美国B2C(企业对消费者)电子商务公司的以往经营经验中,尤其是在1999年的圣诞采购月中,我们看到了两个影响电子商务运营成功与否的主要因素:一是处理客户交易的效率,二是发展出能使消费者重复光顾的长期顾客关系的能力。为了达到这两项目标,就必须将前端网站(包括使网站成功的产品销售与行销规划)与后端订单的后勤支持系统(包括虚拟与实体)进行整合。对于Internet零售商来说,优质的后勤支持系统尤其是其获得成功的最重要元素。
From the past experience of B2C (business-to-consumer) e-commerce companies in the United States, especially in the 1999 Christmas purchase month, we saw two main factors affecting the success of e-commerce operations. The first is to handle customer transactions Efficiency, and second, the ability to develop long-term relationships with customers who repeat themselves. In order to meet both of these goals, front-end web sites must be integrated with back-end logistics support systems, both virtual and physical, including successful product sales and marketing programs. For Internet retailers, a quality logistics support system is especially the most important element of its success.