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近些年来,网络音乐服务产业蓬勃发展,尤其在欧美等地区已形成了一定的产业规模。可从媒介生态的角度,探讨当下欧美网络音乐服务产业的生态模式以及未来的发展趋势。研究发现,在宏观层面上,欧美网络音乐服务产业已达到技术的成熟阶段,音乐资源也较为丰富,竞争虽然激烈但基本的产业格局已形成;相对而言,外部政策相对滞后,但也正逐步随着整个产业的发展而进行着调整。在微观层面上,已形成“内容+服务+社交”的基本生态模式。宏观与微观两个层面之间的协调与互动,正逐步实现依托网络的数字音乐服务产业的生态模式的平衡发展。
In recent years, the network music service industry has flourished, especially in Europe and the United States and other regions have formed a certain scale of the industry. From the point of view of media ecology, this paper explores the current eco-mode of European and American online music service industries and their future development trends. The study finds that at the macro level, the European and American online music service industries have reached the mature stage of technology and the music resources are also abundant. Although the competition is fierce, the basic industrial pattern has been formed. Relatively speaking, the external policies lag behind, but are gradually With the development of the entire industry and make adjustments. At the micro level, the basic ecological model of “content + service + socialization” has formed. The coordination and interaction between the macro and micro levels are gradually realizing the balanced development of the ecological mode of the digital music service industry relying on the Internet.