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本文通过对三家跨国IT企业IBM、HP、DELL商业模式及其财务结果的比较分析以及相应的知识结构的解释,指出成功的商业模式需要有相应知识结构支撑。在知识结构的调整过程中应关注其异质性分析。知识结构调整应主要采用渐进式的内部调整,应防止大规模的外部知识的突然引入(如大规模并购)—这极有可能把企业拖入耗散的“混沌”状态而导致企业的收缩或消失。
Through the comparative analysis of the business models of IBM, HP, DELL and their financial results of the three multinational IT companies and the corresponding explanation of the knowledge structure, this paper points out that a successful business model needs corresponding knowledge structure support. In the adjustment of knowledge structure should pay attention to its heterogeneity analysis. The structural adjustment of knowledge should mainly adopt gradual internal adjustment, which should prevent the sudden introduction of large-scale external knowledge (such as large-scale M & A) - which is likely to drag the enterprise into the dissipative “chaos” state and cause the enterprise to shrink or disappear.