客观讲,近几年我国旅游电子商务发展变化不小,而且成就了不少网络业者和公司,但与中国正在高速发展的旅游市场并不匹配。同时与国外同业相比,仍未充分显现出互联网应有的威力来。笔者以为,从业者主观认识上还有不足。首先是对行业特性认识不到位。旅游电子商务产业链由平台建设、内容创新完善(包括服务模式、品种、旅行咨询等)、营 Objectively speaking, in recent years, the development of China’s tourism e-commerce has changed a lot and many network operators and companies have been accomplished. However, they are not compatible with the rapid development of China’s tourism market. At the same time, compared with its foreign counterparts, the power of the Internet has not yet been fully demonstrated. I think, practitioners have a lack of subjective knowledge. The first is not aware of the characteristics of the industry. Tourism e-commerce industry chain by the platform construction, content innovation and improvement (including service model, variety, travel advice, etc.), camp