通信市场已经正式进入4G时代,在终端营销上是否有更多优胜手段可以发掘出来,很大程度上能够决定4G运营成功与否。合约机产品设计在合约终端营销上,运营商不能拘泥于优惠购机、预存购机这些老式营销手段,当然合约产品大体框架还是可以保留的。但是4G时代用户对于流量使用要求却绝对不容忽视,所以在购机优惠、话费赠送的同时需要多在流量优惠设计上下功夫。比如购机赠送视频产品定向流量、赠送微信流量、微博流量、手机游 The communications market has officially entered the 4G era. Whether terminal marketing has more superior means to discover can largely determine whether 4G operations are successful or not. Contract machine product design Contract terminal marketing, operators can not rigidly adhere to preferential purchase, pre-stored purchase these old marketing tools, of course, the general framework of the contractual product can still be retained. However, 4G users do not have to ignore the requirements for traffic usage. Therefore, when buying a mobile phone, you need to pay more attention to traffic discount design while purchasing a mobile phone. Such as purchase of video products directed purchase traffic, giving WeChat traffic, microblogging traffic, mobile travel