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2016年8月15日,IKEA宜家2017财年媒体发布会在上海举行。在宜家,设计意味着怎样让事物变得更好。原因很简单,宜家的愿景就是为大众创造更美好的日常生活,而这—承诺必须通过称为民主设计——美观、实用、优质、可持续和低价——的做法而真正得以实现。此次发布会,宜家邀请了来自全国的媒体、意见领袖以及家居爱好者一同参与、分享了“民主设计”的理念,倾听产品背后的故事。在此次发布会中,大家体验到了“民主设计”理念下带来的产品系列。宜家在此次发布会中展示了传统与现代两种不同特质的斯堪的纳维亚风格,其中VARDAGEN瓦达
On August 15, 2016, IKEA IKEA FY 2017 Press Conference was held in Shanghai. At IKEA, design means how to make things better. The reason is simple: IKEA's vision is to create a better everyday life for the general public, a commitment that must really come true through what is called democratization-beauty, utility, quality, sustainability and low prices. At this press conference, IKEA invited media, opinion leaders and home enthusiasts from all over the country to participate in and share the concept of “democratic design” and listen to the stories behind the products. In this conference, everyone experienced the product line brought under the concept of “democratic design”. IKEA at the conference showcased two different traits of traditional and modern Scandinavian style, including VARDAGEN Wada