销售活动其实是导购员与顾客之间的一种“游戏”,服装销售卖场是导购员和顾客以服装为中心展开的“势力争夺”的场所。顾客渴望获得自己所需要的服装,而导购员希望实现销售。给顾客安全感 把服装卖场比作“狩猎场”,陈列的服装是“诱饵”,“猎人”(导购员)在服装背后等待着“猎物”(顾客),导购员往往不自觉地 Sales activities is actually a guide between buyers and buyers of a “game”, clothing sales store shopping guide buyers and customers as the center of the “power struggle” of the place. Customers are eager to get the clothes they want, while shopkeepers want sales. To the customer a sense of security compared to the clothing store “hunting ground”, the display of clothing is “bait”, “hunter” (Purchasing Guide) waiting behind the clothing “prey” (customers), Purchasing Guide often unconsciously