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在全球金融危机中的出色表现,让中国市场越来越被世界瞩目。广告行业中,一些跨国广告公司也在将更多的精力和视线移向中国,以抢占更多的市场份额。2010年5月,阳狮锐奇集团全球12位董事齐聚北京,首次在中国举行全球董事大会,并在随后的几天发布其旗下阳狮锐奇新媒体整合中心联合行业领先视频网站、世界知名的广告主和业界著名的调研公司共同推出的“ThePool”调研计划。这一切更充分证明了国际广告传播公司对中国市场的重视和青睐。未来如何在中国市场更快更好地一展拳脚,本刊记者采访了阳狮集团大中华区主席李亦非女士。
The excellent performance in the global financial crisis has given the Chinese market more and more attention in the world. In the advertising industry, some multinational advertising companies are also moving more energy and attention to China in order to seize more market share. In May 2010, a total of 12 directors of Publicis Ritchie Group gathered in Beijing for the first time to hold a global board of directors meeting in China. In the ensuing days, the company released its joint venture leader Video Website of the Publicis Ruiqi New Media Integration Center, Well-known advertisers and industry-renowned research company jointly launched “ThePool ” research project. All this more fully proved the international advertising communications company’s attention and favor of the Chinese market. How the future in the Chinese market faster and better to show their fists, correspondents interviewed Publicis Greater China President Li Yifei.