有线电视网络运营商过去长期处于垄断地位,没有经历过市场的历练与考验。然而,现今面对“互联网+”上升为国家战略,电视与互联网的融合趋势愈发明晰,促使广电行业业务形态发生了巨大的改变。不可避免的,相应的财务管理水平亟待进一步提高。如何破旧立新,变挑战为机遇,适应行业发展“新常态”已经成为包括东方有线在内的有线网络运营商财务人面临的现实问题。本文将主要讲述广电网络企业在财务管理上存在的问题,从多维度进行分析,并且从几个方面提出了改进提高的思路。 Cable TV network operators in the past long-term monopoly, has not experienced the experience and test of the market. However, in the face of the rise of “Internet +” as a national strategy today, the convergence of television and the Internet has become increasingly clear, prompting a drastic change in the business conditions of the broadcasting and television industry. Inevitably, the corresponding level of financial management needs further improvement. How to Break New Ground, Change Challenges to Opportunities and Adapt to the Development of the Industry “The New Normal” has become a realistic problem facing the financial operators of cable network operators, including Orient Wired. This article will mainly talk about the financial management of radio and television network enterprises exist in the problem, from multi-dimensional analysis, and from several aspects put forward to improve and improve ideas.