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招商本是企业借助经销商之势分销产品的好方法。通过借网络、借资金.借关系等弥补制造商力所不及之处,把产品送到顾客面前。在此过程中,企业与经销商各取所需合作生财。然而由于产品同质化严重,市场竞争残酷.迫于生存,一些厂商邪招、怪招频出,有的直接把招商当成生财之道,使得代理商亏得一塌糊涂,这种局面严重打击了经销商代理产品的信心。在市场上,一方面多如牛毛的酒类产品招商推广无人问津,另一方面大家都在叫嚷没有产品可做。
This is a good way for companies to distribute their products with the help of distributors. Through the network, through the use of funds to borrow the relationship to make up for the power of manufacturers, the product sent to customers. In this process, businesses and distributors take the necessary cooperation and make money. However, due to serious homogeneity of products, the market competition is cruel.Forced to survive, some manufacturers evil trick, strange trick frequently, and some as direct investment as a means of making money, making agents a mess, this situation has seriously affected the dealer Acting product confidence. In the market, on the one hand more attractive investment promotion of alcohol products nobody cares, on the other hand everyone is yelling that no product can be done.