马士基于近期在亚欧航线上推出了“天天马士基”服务,给整个班轮业服务带来了理念上的革新,但在航运界内出现了不同的观点。由于“天天马士基”的亚洲挂靠港主要位于中国,因此“天天马士基”服务能否在中国顺利开展对于该服务能否持续至关重要。本文利用协调理论,从市场需求、基础设施、政策法规、运营理念和节能减排等角度进行分析,探讨“天天马士基”服务开展的可行性,并提出相关的建议。 Based on the recent launch of Maastricht’s service on the Asia-Europe routes, Maersk has brought a conceptual innovation to the entire liner service but a different perspective has emerged in the shipping industry. Since Asia’s main port of call in Asia is mainly located in China, the successful launch of “Daily Maersk” service in China is of crucial importance to the sustainability of this service. Based on the market demand, infrastructure, policies and regulations, operational philosophy and energy conservation and emission reduction, this article uses the coordination theory to analyze the feasibility of “daily Maersk service” and put forward relevant suggestions.