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就在不久前的金华“毒火腿”事件闹得沸沸扬扬之时,上海冠生园集团获得了一份特别的礼物——它的拳头产品大白兔奶糖,成为全上海有史以来仅有的两个通过国家质检总局审核、被授予“原产地标记”的产品中的一个。 “大白兔”之外,“冠生园”还被认定为中国驰名商标。上海冠生园集团成为我国惟一拥有两个全国驰名商标的食品老字号。在消费品行业,“盛衰更迭寻常事,难逾风骚十数年”,诞生于1918年的上海冠生园何以能历八十载而不败,基业常青?秘诀全在于:两个名品牌,廿年保卫战。
Just not long ago, Jinhua, “poison ham” incident a hubbub when the Shanghai Guan Sheng Yuan Group received a special gift - its flagship product White Rabbit candy, Shanghai has become the only two in Shanghai Through the AQSIQ examination, was awarded the “origin mark” one of the products. “White Rabbit”, “Guan Sheng Yuan” has also been identified as China's well-known trademarks. Shanghai Guan Sheng Yuan Group has become China's only well-known trademark of the two national famous food. In the consumer goods industry, “the rise and fall of the commonplace, more than ten years of hardcore”, was born in 1918, Shanghai Guan Sheng Yuan why the calendar can be carried 80 years unbeaten base Evergreen? All lies in: the two famous brands, Twenty years of defensive war.