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一、核心产品和附加服务 顾客是价值最大化的追求者,他们购买的目的是获得最大的让渡价值,让渡价值就是总顾客价值大干总顾客价格的那一部分。因此提高服务质量同改进产品质量、降低产品价格等手段一样,是企业提高自身竞争力的重要武器。
First, the core products and additional services Customers are the pursuit of value maximization, the purpose of their purchase is to obtain the maximum value of the transfer, the value of the total customer value is the total customer service that part of the big dry. Therefore, improving service quality is an important weapon for enterprises to enhance their own competitiveness as well as improving product quality and reducing product prices.