产品形象设计不是一个单纯的造型活动,而应该把设计纳入到生产制造、宣传、使用到售后服务这一大的循环过程当中,是品牌经营的一个手段。基于目前我国农机产品设计现状,本文以拖拉机为例,分析了农机产品在形象设计上存在的几个问题,并阐述了产品形象设计的几点要素,以供广大设计者参考。 Product design is not a simple image of the shape of the design activities, but should be incorporated into the design, manufacturing, promotion, use of after-sales service which is a large cycle of which is a means of brand management. Based on the present situation of agricultural product design in our country, this paper takes tractors as an example, analyzes several problems existing in the design of agricultural machinery products, and expounds several elements of product image design for the reference of the majority of designers.