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执行时间:2012年8月28日——2012年9月14日案例概述:针对Dior新品活肤驻颜夜间密集滋养焕肤霜,客户希望融合网易创新平台与媒体资源,来满足品牌的营销诉求。因此,网易从“视觉感观”、“互动感知”两大创新维度出发,强势渗透Dior新品优势,打造“逆生长”奇迹。利用精准的网易女人频道硬广、网易新闻客户端、APP女人时尚杂志植入进行推广宣传,引发目标受众关注高潮。
Execution Time: August 28, 2012 - September 14, 2012 Case Study: In response to intensive intensive nourishing and refreshing night cream at Dior, customers hope to integrate Netease innovation platform and media resources to meet the brand’s marketing appeal . Therefore, Netease from the “visual sense”, “interactive perception ” starting two major dimensions of innovation, strong penetration of Dior new strengths, create “reverse growth ” miracle. The use of accurate Netease woman hard channel wide, Netease news client, APP women’s fashion magazine implanted for promotion, triggering the climax of the target audience.