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受众是新闻传播的出发点和终点,没有受众的新闻传播根本无从生存和发展。伴随着微博、微信等新媒体在体育新闻传播中被广泛的运用,体育新闻传播也日益走进微传播时代。对于传统媒体来说,要想在激烈的媒介竞争中继续保持舆论制高点,除了借助新媒体的技术和平台,还要在内容和形式上创新,微传播时代更要加强受众需求研究,让体育新闻报道更贴近受众需求。那么怎样才能紧贴受众需求,其实就是找准受众的喜好,然后提供给
Audiences are the starting point and end point of news dissemination. There is no survival and development of news dissemination without audience. With the new media such as Weibo and WeChat being widely used in sports news distribution, the sports news distribution is also increasingly entering the era of micro-communication. For the traditional media, in order to keep the commanding height of public opinion in the fierce media competition, in addition to utilizing the technology and platform of new media, we should also innovate in content and form. In the era of micro-communication, we should further study the needs of the audience so that sports news Report closer to the needs of the audience. So how to meet the needs of the audience, in fact, is to identify the preferences of the audience, and then provide