论文部分内容阅读
台湾中兴百货的平面视觉十几年来一直位于新锐创意的前沿,不仅一次次为消费者带来与众不同的视觉震撼,其广告效果连续数十年为中兴百货带来显著的业绩提升。而这些平面视觉的背后又隐藏了怎样巧妙的制作环节呢?今天特别邀请到生龙活虎国际制作的总经理Chris及视觉总监Tiger,与读者共同欣赏台湾中兴百货最新的得奖作品,并且为大家谈谈中兴百货平面稿完美制作中的玄机。
Taiwan’s Chung Hing Department Store’s plane vision has been at the forefront of cutting-edge creativity for more than a decade, not only providing consumers with unique visual shocks again and again, but also has provided significant performance improvements for ZTE Department Store for decades. But behind these plane visions, what clever production link is hidden? Today, Chris, the general manager of Shenglong Huhu International Manufacturing, and Tiger, the visual director, are invited to share with readers the latest winning works of Taiwan’s Zhongxing Department Store and talk about them. The concept of perfect production of the ZTE department store’s plane draft.