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随着科学技术的发展及全球一体化进程的加快,平面设计的国际化风格不断对我国传统平面设计产生冲击。运用本土化视觉语言,可以使我国平面设计保持独立性和民族性,研究在平面设计中运用本土化视觉语言具有十分重要的意义。文章阐述了在平面设计中运用本土化视觉语言的原则和方法途径,以期对平面设计中的本土化视觉语言应用做出贡献。
With the development of science and technology and the acceleration of the process of global integration, the internationalized style of graphic design constantly exerts an impact on the traditional graphic design in our country. The use of localized visual language can make our graphic design maintain its independence and nationality. It is of great significance to study the use of localized visual language in graphic design. The article expounds the principles and methods of using localized visual language in graphic design in order to contribute to the localization of visual language in graphic design.