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近年来,项目教学法在高职教育中被广泛应用,但仍处于一个起步阶段,是一种全新的教学方法。多媒体技术专业的《广告设计》课是一门应用型、实践性很强的课程。文章通过分析项目教学法的意义,阐述实施过程及考核评价制度的改革。利用全国大学生广告艺术大赛等项目,论证项目教学法在高职多媒体技术专业《广告设计》课程教学中尝试的必要性。同时作者希望文章能引起高职院校教师对项目教学法的重新思考,使其在高职教育中趋于成熟。
In recent years, the project teaching method has been widely used in higher vocational education, but it is still in a starting stage and is a brand new teaching method. Multimedia Technology, “Advertising Design” class is an application-oriented, practical course. By analyzing the significance of the project teaching method, the article expounds the implementation process and the reform of evaluation system. The use of the National Collegiate Advertising Art Competition and other projects demonstrate the necessity of the Project Pedagogy in the teaching of “Advertising Design” in higher vocational multimedia technology. At the same time, the author hopes that the article can cause teachers in higher vocational colleges to rethink the project pedagogy and make them mature in higher vocational education.