随着互联网时代的不断发展,经济、政治、文化等都发生了巨大的变化,同样也给我国的广播电视媒体注入了新鲜血液。在新时代下,广播电视媒体想走的更好,就必须放弃最初传统的转播模式,结合新的特点,实现广播电视媒体新转型,实现有效的创新。因此,摆在面前的就如何推动新媒体的创新就成为了重要的急待解决的问题。本文结合时代对广播电视媒体冲击的问题,提出一些新的创新策略,希望能对媒体行业有一定的帮助。 With the continuous development of the Internet era, tremendous changes have taken place in the economy, politics and culture, which have also injected fresh blood into the radio and television media in our country. In the new era, if the radio and television media want to go better, they must abandon the initial traditional broadcasting mode and combine with the new characteristics to realize the new transformation of radio and television media and realize effective innovation. Therefore, how to promote the innovation of new media has become an important issue to be solved immediately. Combining with the impact of the era on radio and television media, this article puts forward some new innovation strategies, hoping to help the media industry to a certain extent.