交互电视是电视机和新的交互技术相结合的产物,代表着一种新的电视传播方式。交互电视的典型用途包括提供电子节目单,从视频资料库中选择视频并观看,电视购物,参与游戏、投票以及通过电视连线进行的其他形式的实时回馈。目前我国正在推广的高清交互数字电视机顶盒,体现了我国广播电视系统向交互时代迈进的新动向,交互电视将会带来从后端的用户使用到前端的节目编辑工作的变革。 Interactive television is a combination of television and new interactive technologies, representing a new way of transmitting television. Typical uses for interactive television include providing electronic programs, selecting videos and watching from the video library, TV shopping, participating in games, voting, and other forms of real-time feedback over TV connections. At present, China is promoting high-definition interactive digital TV set-top boxes, reflecting China’s radio and television systems to the interactive era of new trends, interactive television will bring from the back-end users to front-end program editing changes.