本文在分析文化创意产业核心与关键的基础上,重点分析了当前高校广告设计教育存在的不足,并针对其不足提出几点相应的对策,以期可以使高校广告设计专业学生更符合文化创意产业需求,保证学生职业能力与就业能力。 Based on the analysis of the core and key issues of cultural and creative industries, this paper analyzes the existing problems in the current advertising and design education in colleges and universities, and puts forward some countermeasures according to their shortcomings so as to make the advertising design students in colleges and universities more in line with the needs of cultural and creative industries , To ensure that students occupational and employment skills.