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如果你向一个十岁以下的孩子讲品牌,他可能理都不会理你;如果你向一个十六七岁的孩子讲品牌,抱歉!或许太迟了,他们可能对品牌很有自己的观点。但是,如果你向一个十一二岁的孩子讲品牌,你就找对人了。益普索集团一项最新的调查表明,11-12岁的孩子不仅易于接受品牌,而且没有特别的针对性。看来,这是一块不错的“处女地”。一个品牌的盲点 2002至2003年,益普索集团定性研究人员对11-12岁的孩童和品牌进行了一次全球性的定性调查研究,调查目的是为了了解这一年龄段的孩童和品牌之间的关系并确认营销中的杠杆作用。该调查涉及13个益普索所在的国家,包括
If you tell a child under 10 years of age, he probably will not care about you; if you tell a 16-year-old child brand, sorry! Perhaps too late, they may have a very own point of view of the brand . However, if you speak to a 11-year-old child, you find someone. A recent survey conducted by the Ipsos Group shows that children aged 11-12 are not only receptive to the brand but are not specifically targeted. It seems that this is a good “virgin land.” Blind Spotting of a Brand In 2002-2003, Ipsos Group qualitative researchers conducted a global qualitative survey of children and brands 11-12 years of age in order to understand the relationship between children and brands in this age group And confirm the leverage in marketing. The survey involved 13 countries where Ipsos was located, including