梁启春总结品牌营销的—个重要理念,就是立足消费者洞察,扎根市场,与时俱进,占领传播制高点;品牌常青就要不断突破自己,挑战新高度梁启春于2007年初加入TCL,出任集团品牌管理中心总经理。这位血气方刚的年轻人,希望跳脱外企的发展瓶颈,180度转身到民族企业来追逐中国品牌全球化的梦。 Liang Qichun summed up the brand marketing - an important concept is based on consumer insights, take root in the market, advancing with the times, occupy the commanding heights for communications; brand Evergreen will continue to break through to challenge the new height Liang Qichun joined TCL in early 2007, as Group Brand Management Center General Manager. The fledgling young man hopes to escape the bottleneck of the development of foreign enterprises and turn around to the national enterprises 180 degrees to chase the dream of globalization of Chinese brands.