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随着社会的进步,人们需求越来越呈现出多样化的趋势,并且人们也越来越重视精神上的需求,于是旅游产业得到了快速的发展,各种旅游产品也纷纷出现。然而,旅游产品要想在竞争如此激烈的市场上拥有自己的一席之地,最根本、最有效的方法就是要增强自己的产品所蕴含的文化内涵,在投入一定人力、物力和财力的情况下,从而提升旅游产品质量,在增强其对游客影响力的同时为其争取更多的市场,从而为旅游产品带来更大的经济利益。
With the progress of society, people’s demands are showing more and more diversified trends. People are also paying more and more attention to spiritual needs. As a result, the tourism industry has been rapidly developed and a variety of tourism products have also emerged. However, the most fundamental and most effective way for tourism products to have their own place in such a highly competitive market is to enhance the cultural connotations of their products. When a certain amount of manpower, material resources and financial resources are put into service, Enhance the quality of tourism products, strive for more markets for them while enhancing their influence on tourists, and bring greater economic benefits to tourism products.