品牌手机应用应该如何定位?什么样的Apps适合短期产品促销?什么样的Apps适合长期品牌形象建设?中国手机应用用户整体呈现出一派蔚为壮观的年轻化趋势,在这场方兴未艾、席卷全球的智能化浪潮中,以18-35岁年龄群体为主的年轻消费者们成为了最早的戏水者和最忠实的拥趸,智能手机俨然已经成为他们日常生活中不可或缺的必要装备。据统计,79%的智能手机用户安装了Apps,而在使用时 What kind of Apps is suitable for short-term product promotion? What kind of Apps is suitable for long-term brand image building? Chinese mobile phone application users overall show a group of spectacular rejuvenation trend, in this ascendant, sweeping the globe In the wave of intelligence, young consumers, mainly aged 18-35, have become the earliest calligraphists and most loyal fans. Smartphones have become indispensable equipment in their daily life. It is estimated that 79% of smartphone users have Apps installed while in use