近日,裂帛童装旗舰店上线,成为裂帛集团旗下独立的子品牌。继此,裂帛、韩都、茵曼等线上品牌都开始以细分品类为方向进行拓展,在细分品类下推出子品牌或者成立旗舰店。在此之前,裂帛集团除了一个男装品牌,其他品牌都是各类风格的女装品牌,并未向中老年女装、童装等细分领域布局。业内人士认为,裂帛此次在童装品类中的尝试则是另一种布局思路的开启,而且是一个好的方向。无独有偶,原创男装潮牌VIISHOW创始人陈志新近期也表示,未来将通过在细分品类中的拓展,扩大整个经营规模。而不再依赖单一的品牌和品类。“我们将要在内裤、童装、女装等品类中进行发展,根据品类创建新 Recently, Cleopatra children’s clothing flagship store on the line, become Cleopatra’s independent sub-brand. Following this, Libo silk, Han Do, Yin Man and other online brands are beginning to subdivide categories for the direction of expansion, in the sub-category launched sub-brand or set up flagship store. Prior to this, Cleopatra Group in addition to a men’s brand, other brands are all types of women’s brand, did not to middle-aged women’s wear, children’s clothing and other segments of the layout. The industry believes that split silk in the children’s clothing category is trying to open another layout ideas, but also a good direction. Coincidentally, the original men’s tide brand founder Chen Zhixin VIISHOW also said recently that the future will be expanded in the sub-categories, expanding the entire scale of operation. Instead of relying on a single brand and category. ”We will be in the underwear, children’s clothing, women’s and other categories of development, according to the category to create a new