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随着我国经济形势日趋严峻和房地产调控政策的持续影响,建筑企业所处环境危机四伏。如何在危机中抓住机遇,实现转型升级,确保企业健康持续发展,是我国建筑企业在金融危机后遇到的最为重要的难题。文章在分析比较建筑企业的几种转型策略优劣的基础上,提出了投资上市公司的转型策略,并以模型证明此方法的科学性和可行性,以便为建筑企业实施转型升级时借鉴参考。
With the increasingly serious economic situation in our country and the continuing impact of real estate regulation and control policies, the construction enterprises are in a crisis of environment. How to seize the opportunity in the crisis, achieve the transformation and upgrading, and ensure the healthy and sustainable development of the enterprise are the most important problems that Chinese construction enterprises have encountered after the financial crisis. Based on the analysis of the advantages and disadvantages of several transformation strategies of construction enterprises, the article puts forward the transformation strategy of investment listed companies, and uses the model to prove the scientificity and feasibility of this method in order to make reference for the construction enterprises to implement transformation and upgrading.