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体验经济真的是你必须考虑的吗?你可能经营的是一家服务型公司。其业务是在长沙安装电缆系统,或者在上海维修电脑,或者在北京从事咨询工作,或者为青岛的汽车供应商或广州电子配件生产商提供服务。甚至,你的公司也可能处于过度竞争的商品经济的行业,比如重庆郊区的一家农业公司,或者是绵阳的一家电子供货商。即使如此,你也必须关注体验经济吗?答案是肯定的,无论从事什么行业,你都必须明白:在体验经济下,世界上每一家公司都在与你竞争潜在客户的时间、注意力和金钱。在体验经济中,客户的注意力是稀缺资源。我
Do you really want to experience the economy? You may run a service-oriented company. Its business is to install a cable system in Changsha or to maintain a computer in Shanghai or to consult in Beijing or to serve a car supplier in Qingdao or a manufacturer of electronic components in Guangzhou. Even your company may be in an over-competitive commodity economy, such as an agricultural company on the outskirts of Chongqing or an electronics supplier in Mianyang. Even so, do you have to focus on experiencing the economy? The answer is yes, and no matter what industry you work on, you have to understand that in an economy of experience, every company in the world is competing with potential customers for time, attention, and money . In the experience economy, the client’s attention is a scarce resource. I