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做期刊要懂得先生存,再谈发展,后制订经营战略,边挣钱边完善想法。期刊定位不一样,目标客户、环境不一样,经营不一样,发展战略制订也就自然不一样。战略不存在绝对谁好谁坏,合适的才是最好的。制订期刊发展战略,具体刊物要具体分析,一切从市场实际出发,结合自身所具备的资源和外部环境,站在读者的角度,从社会发展趋势和读者的认知价值最大化出发,
To do a journal to know Mr. surviving, talk about development, after the development of business strategy, while making money while improving ideas. Different journals position different target customers, the environment is not the same, business is not the same, the development strategy is naturally different. Strategy is not absolute who is good or who is bad, the right is the best. The development of periodicals strategy, the specific publication to be a specific analysis, all starting from the market, with its own resources and the external environment, from the reader’s point of view, from the social development trend and the reader’s cognitive value maximization,