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随着世界经济的发展和科学技术革命的变革,世界逐渐走进信息化时代,拉近人与人之间的距离,使世界成为一个整体。互联网技术的发展推动了网民数量的不断增多,并达到了一定的规模。运用互联网技术的数字化阅读方式受到了用户的普遍欢迎,传统媒体受到互联网媒体的排挤,其用户阅读量不断减少,广告盈利也大大缩减。传统媒体数字化转型迫在眉睫,大势所趋。通过本文,对传统媒体数字化转型策略进行分析,并提出了一些促进传统媒体发展的建议。
With the development of the world economy and the revolution in science and technology, the world has gradually entered the era of informationization, narrowing the distance between people and making the world a whole. The development of Internet technology has promoted the increasing number of Internet users and reached a certain scale. The use of Internet technology, digital reading has been generally welcomed by users, traditional media by the Internet media crowded, and its users continue to reduce reading, advertising profits also greatly reduced. Digital transformation of traditional media is imminent, the trend of the times. Through this article, we analyze the digital transformation strategy of traditional media and put forward some suggestions to promote the development of traditional media.