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软件产业是一个高投入、高风险、高效益的行业,那些大量涌入的资金对软件企业迅速壮大起到了不可估量的作用。以速达软件为例,1998年速达在引进IDG的第二笔风险投资之后,迅速开发了速达2000这款定位在中小企业管理软件的新产品,同时以较低价格打入市场,很快得到用户的认可,占有了80％的市场,其间不过一年。显然,由于有充足的资金做后盾,速达方可做到以迅速扩大市场份额为第一目标,而不会在意短期内从产品上获得利润。资金的进入还使速达能够加大市场推广力度,如把广告做到了电视屏幕上;加快了新产品的更新换代速度,可以在市场上抛开那些“模仿者”;加上80％的市场份额和大量的用户群,速达的发
The software industry is a high-input, high-risk, and highly-efficient industry. The large influx of funds has played an invaluable role in the rapid growth of software companies. Take Sudar Software as an example. In 1998, after introducing IDG’s second venture investment, Speed reached the rapid development of a new product, QuickTime 2000, which was targeted at SME management software. At the same time, it entered the market at a relatively low price, and it quickly acquired users. The recognition has occupied 80% of the market, but it is only one year. Obviously, due to sufficient funds to back up, Sudar can only achieve rapid growth in market share as the first goal, and will not care about short-term profits from the product. The entry of funds will also enable Sida to increase its marketing efforts, such as advertising on the TV screen; speeding up the replacement of new products, which can put aside those “imitators” in the market; plus 80% market share. And a large number of user groups, speed up hair