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市场简析※4月洗衣机市场量额规模同比上升,高端波轮表现出彩捷孚凯(Gf K中国)洗衣机零售监测数据(含在线市场)显示:2016年4月,洗衣机零售量和零售额规模同比上升,市场表现明显好于前三月。一方面,在线市场继续带动整体市场规模的提升,另一方面则是由于促销的提前释放和节前预热,促销节点不仅愈加分散化,促销月的临近月也成为商家竞争的重要时点。另外,从线下细分市场来看,高端波轮表现抢眼。捷孚凯(GfK中国)洗衣机线下零售监测
Market Analysis ※ In April, the size of the washing machine market increased compared with the same period of last year. The high-end wave wheels showed the retail sales of washing machines in GfK China (including the online market). In April 2016, the volume of retail sales and retail sales of washing machines Compared with the same period of last year, the market performance is obviously better than the first three months. On the one hand, the online market continued to drive the overall market to scale up. On the other hand, due to the early release of promotions and the pre-holiday pre-holidays, the sales promotion nodes were not only increasingly fragmented, but also the promotion month approaching the month had also become an important time for business competition. In addition, from the offline market point of view, the performance of high-end wave wheel eye-catching. GfK (GfK China) offline monitoring of washing machines