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目的探索军队疗养院健康体检业务的发展战略,提高综合实力和美誉度。方法采用SWOT方法分析军队疗养院开展健康体检业务的内部优势和劣势、外部机遇与威胁,制定发展战略规划。结果通过分析,配成4种发展战略,发挥优势并利用机会;采取建设措施,军队疗养院健康体检业务得到快速发展,形成自身特色。结论在新形势下抓住机遇,结合军队疗养院特点,大力发展健康体检和健康管理业务,有利于疗养院快速发展和服务地方,具有良好的经济和社会效益。
Objective To explore the development strategy of the health check-up business in the nursing home and improve the overall strength and reputation. Methods The SWOT method was used to analyze the internal strengths and weaknesses, external opportunities and threats in the development of the medical examination center in the military nursing home and formulate the development strategic plan. The results were analyzed and allocated into four kinds of development strategies, giving full play to advantages and taking advantage of opportunities. Taking construction measures, the health examination service in the military sanitarium developed rapidly and formed its own characteristics. Conclusion Taking advantage of the opportunities in the new situation and combining with the characteristics of the military sanitariums, it is imperative to vigorously develop the health examination and health management business, which is conducive to the rapid development and service of nursing homes and has good economic and social benefits.