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在遭遇多年的纸版销量骤降和广告收益滑铁卢之后,全球报纸主编们终于迎来了难得的好消息:读者似乎越来越愿意花钱在网上看新闻。一些媒体集团在免费提供新闻后开始设置“收费墙”“收费墙”是网站为了保护收费内容,只供付费用户浏览而专门设置的付费门槛并取得了成功。对其他未采取这一措施的报纸主编来说,这着实让人眼红。如何向依赖网络和移动设备获取新闻的用户收费也因此成为一个突出问题。“传统观念认为,要改变这种免费获取网络内容的文化是不可能办到的,人们永远不可能为此花钱。”世界报纸和新闻出版商协会的吉勒斯说,“好消息是,这个情况正在发生巨大改变。”以
After years of plummeting sales of copy paper and advertising profits in Waterloo, the world’s newspaper editors finally welcomed the rare good news: readers seem more and more willing to spend money online to watch the news. Some media groups started to set up after the news was provided free of charge “Wall ” “Wall ” is the website and in order to protect the paid content, pay only for users to browse and set the payment threshold and achieved success. For other newspaper editors who did not take this measure, this really makes people jealous. The question of how to charge subscribers who rely on the Internet and mobile devices for news is therefore a prominent issue. “Traditionally, it’s impossible to change the culture of free access to online content, and people will never be able to pay for it.” Gilles of the World Association of Newspapers and News Publishers said: “Good The news is that this situation is undergoing dramatic changes. ”