“我的广告费有一半被浪费了,问题是我不知道是哪一半。”这一被广告人沿用近百年的自嘲也许到了结束的时候。在传统广告大众营销愈显乏力的今天,Web2.0网站针对分众营销的论坛口碑模式的推出不禁让人眼前一亮。 “Half of my advertising costs are wasted. The problem is that I don’t know which half is.” This may be the end of the self-mockery that has been used by advertisers for nearly a hundred years. In today’s weaker traditional advertising mass marketing, the launch of the forum’s word-of-mouth model for Web Marketing on the basis of segmented marketing can not help but make people stand out.