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国内外学者已经在货币危机和行为经济学领域详细的探讨了在信息不对称条件下政府政策无法实现最初目的的原因。本文从认知偏差角度,对政府在鼓励烤烟生产的“边际奖罚政策”实施的低效率方面进行了理论分析。笔者发现在特定的生产契约条件下,面对同等收益和损失时获得的心理效用不同,是政府的“边际奖罚”政策无法实现预期效果的重要原因;同时,农户对质量控制的努力程度、“边际奖罚”额度的大小、农民(生产者)的相关预期也对政策实施的效果有一定影响。
Domestic and foreign scholars have already discussed in detail in the field of currency crisis and behavioral economics the reason why government policy can not achieve its original purpose under the condition of information asymmetry. In this paper, from the perspective of cognitive bias, the author makes a theoretical analysis on the inefficiency of the government in encouraging the implementation of the policy of “marginal reward and punishment” for flue-cured tobacco production. The author finds that under the conditions of a specific production contract, the different psychological benefits obtained in the face of the same gains and losses are the important reasons why the government’s “marginal reward and punishment” policy can not achieve the expected results. At the same time, farmers’ efforts in quality control The extent of the “marginal reward and punishment” the size of the quota, farmers (producers) related expectations also affect the effectiveness of policy implementation.