中国五千年的历史文明,服饰文明作为其重要组成部分不断创造着辉煌。随着人们生活水平的提高,人们对服装的要求也在不断提高,服装设计的重要性也越来越凸显。在市场经济下,服装品牌作为区分不同企业服饰的标识,成为企业增强竞争力的关键,同时品牌观念也是当下我们需要不断培养并树立的,所以在服装设计教学中培养学生的品牌服装设计观念很重要。基于此,本文对培养学生品牌文化观念进行详细阐述。随着中国加入世贸组织,大量的国际品牌入驻 Five thousand years of history of China civilization, costumes and civilizations as an important part of its continuous creation of glory. With the improvement of people’s living standards, people’s requirements for clothing are also constantly improving, and the importance of fashion design is becoming more and more prominent. In a market economy, apparel brands as the identification of different corporate apparel, a business to become the key to enhancing competitiveness, and brand concept is the moment we need to constantly develop and establish, so in fashion design teaching students brand clothing design concept is very important. Based on this, this article elaborates on cultivating students’ brand culture concepts. With China’s accession to the WTO, a large number of international brands settled down