今年是毛泽东“向雷锋同志学习”题词发表50周年,全国媒体掀起了“雷锋月”宣传活动。其中,沈阳日报《实地见证·雷锋正能量:全国寻访25任雷锋班班长》的报道受到肯定。时过数月,我们仍深感沈阳日报这一报道的范本意义。在当今全媒体角力的重重挤压之下,回视和解析这一重大主题报道的运作路径,或许可为传统主流媒体如何扬长避短,破解困局,提供一些对应之策和胜出之道。 This year marks the 50th anniversary of the publication of the inscription by Mao Zedong and “Learning from Leung.” The national media set off a “Lei Feng Yue” campaign. Among them, the Shenyang Daily “witness on the ground Lei Feng positive energy: the national search 25 Lei Feng squad leader” was affirmed. After a few months, we still deeply feel the significance of this report from Shenyang Daily. Given the heavy squeeze all over the world today, looking back and analyzing the operation of this major thematic report may provide some countermeasures and winners for how the traditional mainstream media can avoid weaknesses and break the dilemma.