当前很多老年类媒体为老龄委系统、老干系统所创办,发行量多在20万以下,作为一个“没有背景”的新入者,隶属于中南传媒潇湘晨报系的《快乐老人报》是怎样逆势实现百万大报梦的呢?基于长期的跟踪采访了解,笔者认为,其中关键在于三点:战略先机(中南传媒布局)、战术创新(创建邮报媒体营销平台)、年轻团队办老年报。 At present, many elderly media are founded by the Committee on the Aging of the Old Age, with an circulation of more than 200,000. As a new entrant with no background, the Happy Elderly, a member of the Central News Agency Xiaoxiang Morning Post, Based on long-term follow-up interview understanding, the author believes that the key lies in three points: strategic initiative (South Africa media layout), tactical innovation (create Post media marketing platform), the young team Do the old newspaper.