无论对实体店还是电商来说,最后一公里的目的都不会止步于搭建网络、做好服务这么简单。零售商们希望从中实现的理想状态是通过最后一公里实现全渠道融合,消费者会在线上下单,但门店的人流量也会增加,整体销售额自然上升。目前,零售商在“最后一公里”的各种尝试都还处在摸索状态,并未形成成熟的 Whether the physical store or e-commerce, the purpose of the last mile will not stop at building networks, so simple service. Retailers want the ideal from which to achieve full-channel convergence through the last mile, with consumers placing orders online but increasing store traffic and overall organic sales. At present, retailers in the “last mile” are still trying to explore the state, did not form a mature