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从某种意义上讲,信息化时代最大的特点在于信息传播的高效性和信息接收的被动型。标志设计在信息化时代的大背景下,将面临前所未有的新局面。而这种局面就像一把双刃剑,即是无尽的机遇,也是莫大的挑战。如何面对新形势、新语境,做好调整,是从事标志设计的从业人员应该考虑的问题。本文即是在分析标志设计真正内涵的基础上,分析标志设计中形与意之间的关系,从而得出准确把握标志设计方法的结论。
In a sense, the most prominent feature of the era of information lies in the efficiency of information dissemination and passive reception of information. Logo design in the information age of the background, will face an unprecedented new situation. And this situation is like a double-edged sword, that is endless opportunities, but also great challenge. How to deal with the new situation and new context and make adjustments is a problem that practitioners engaged in logo design should consider. Based on the analysis of the true connotation of sign design, this paper analyzes the relationship between form and meaning in sign design, and concludes that the method of sign design is accurately grasped.