尽管广告和公共关系都是要挖掘潜在的消费者并使之成为真正的消费者,但是它们是完全不同的两种技术。公共关系人员与新闻记者沟通,广告人员与顾客交谈。新闻记者是一个教育程度很高的群体,而且乐于怀疑。与公共关系相比,广告利用大脑的另一侧,它旨在给人一种潜意识的影响,是一种与平常不同的信息和一种不同的方式。公共关系人员用目的非常清晰的方法与那些高技能的群体沟通,而广告则是通过激发消费者的内在需求来推广产品。认为广告与公共关系没有共同之处 Although advertising and public relations are all about tapping potential consumers and making them real consumers, they are two completely different technologies. Public relations staff and journalists communicate, advertising staff to talk with customers. Journalists are a highly educated group and are ready to doubt. Compared with public relations, advertising uses the other side of the brain, which aims to give people a subconscious effect, a different kind of information and a different way. Public relations staff communicate with highly skilled groups in very purposeful ways, while advertising promotes the product by stimulating the intrinsic needs of consumers. Think advertising and public relations have nothing in common