总部位于法国的华文报纸《欧洲时报》,在新媒体环境下,陆续开通了多个微博和微信公众号。与纸质报纸相比,《欧洲时报》微博和微信传播,时效性更强,内容更具个性,受众人群更广,更好地发挥了海外华文媒体联系家乡和帮助华人融入东道国主流社会的功能。但《欧洲时报》等海外华文媒体仍需加强与用户的交流,鼓励用户参与新闻生产,并增加与东道国主流媒体在新媒体平台上的合作。 Headquartered in French Chinese newspaper “European Times”, in the new media environment, have opened a number of Weibo and WeChat public number. Compared with the paper-based newspapers, the “European Times” microblogging and WeChat spread more time-sensitive, more personalized content and a wider audience, giving better play to overseas Chinese-language media to connect their hometowns and help Chinese integrate into the mainstream society in host countries Features. However, overseas Chinese-language media like the European Times still need to step up their exchanges with users, encourage users to participate in news production and increase their cooperation with the mainstream media in the host country on the new media platform.