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基于信任相关的理论,文章首先构建学术博客环境下信任形成的影响因素模型。以本土知名的科学网博客社区为实证研究对象,通过问卷搜集数据,并采用基于PLS的结构方程模型来进行实证检验与分析。
Based on the theory of trust, the article first builds a model of the factors that influence the formation of trust in academic blog environment. With the local well-known blogging community as an empirical research object, the data were collected through questionnaires, and the structural equation model based on PLS was used for empirical test and analysis.