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近日,乐华彩电发起“纯平天下行动——在全国各销售点,将旗下全线纯平彩电价格下调,最大降幅超过1200元。乐华公布了一份最新调查数据作为此次调价的支撑。该数据显示:纯平彩电已成为城市家庭2001年首选的彩电种类,首次超过过去一路领先的超平彩电,其比例占全国城市彩电销售总数的53.4%,超出超平20个百分点。未来5年,预期购买电视机的城市居民家庭中,有56%的家庭准备购买纯电视机,只有2.1%的家庭准备购买背投电视机、液晶电视机。乐华称,这是一次市场需要和乐华本身需要所做出的自然定价行为,此次调价的一个直接动因是最大程度地普及纯平,向市场提供性价比最好、最
Recently, Leroy Color TV launched ”Pure Pingping World Action --- at all points of sale across the country, the price of its full range of flat-screen TVs, the largest drop of more than 1200 yuan. Lehua announced a new survey data as the support of the price adjustment The data shows that: The flat-screen TV has become the preferred color TV category for urban households in 2001, surpassing the leading ultra-flat TVs in the past for the first time, accounting for 53.4% of the total sales of color TVs in the country, surpassing the ultra-flat of 20 percentage points. In 2005, 56% of households in urban households who are expected to buy TVs are prepared to buy pure TV, and only 2.1% of households are prepared to buy rear-projection TVs and LCD TVs.Luohua said that this is a market demand and happiness. China itself needs to do the natural pricing behavior. A direct motivation for this price adjustment is to maximize the popularity of Pingping and provide the market with the best price/performance ratio.